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If you own a business online or website, you likely want traffic to it. SEO is important factor because it’s focuses at helping to improve the online presence, traffic & ultimately goals for a website. The higher a website ranks for keywords, the more traffic you will receive. Let’s look at some SEO techniques to increase website ranking.

1. Header Tags for SEO

Search engines rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your website ranking against those keywords. Its a very easy task and most efficient seo technique. Headers make everything look more appealing, which is always beneficial. Here you can learn how to use header tags properly.

2. Relevant Content – organic SEO

To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. This is on page seo technique. You can either do it yourself or hire experts of seo.

Another reason to create relevant is that when visitors bookmark your content on browser it will improve SEO ranking of your website in Google.

3. Page Loading Speed

Nobody likes a slow website.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time. You can use standard tools for analysis and optimization. Some tricks to improve Page Performance are :

  •  Use a Content Delivery Network (CDN)
  •  Make fewer HTTP requests
  •  Compress components with gzip
  •  Add Expires headers
  •  Configure entity tags (ETags)
  •  Use cookie-free domains
  •  Reduce DNS lookups

4. Image Optimization and SEO

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front. Some tips to improve image optimization are :

  • Use unique images that are page-relevant.
  • Use the highest quality format possible.
  • Reduce the size of your image.
  • Organize multiple images for optimum viewing.
  • Utilize the “Alt – text” to maximum accessibility.

5. Social Sharing for SEO

Every business and website needs to be active on social media. One of the best ways to do this is by including social sharing icons on all your content. You should also share links on your social media pages. When that information appears on people’s timelines, all it takes is just one click for them to share it. This is a part of off page seo technique. In general referred as Social media optimization and marketing.


In modern business, visibility is everything if you want to go ahead. People have to be able to find you and this is not an easy task, SEO techniques is the only way to reach your customers. Be updated with techniques and stay ahead in the market. Get the expert advise for your website seo.

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Post Author: Diya Sharma

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