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Ecommerce website design must be considered important not only for friendly user interface and flawless browsing but also for potential customer conversion. Our website should not become just a fancy gallery to visit and enjoy the graphics. Although good and relevant graphics play vital role for ecommerce website design, but overall visitor engagement and experience are bigger things to invest in. Here we analyse more important elements of a successful ecommerce website design:

1) Username for better experience:

The username of your customers is not just an attribute to refer them, it is way bigger thing to consider for a good ecommerce website design. People love to be addressed by their name, so make sure to have their first name and last name as username. Customers feel special having their name on dashboard. This increases the overall good user experience rate.

2) Showcase Featured Products:

The main page must include featured products to showcase the trending offers. This increases the user engagement on your website, now they are curious to know what you got special. Most of the call to actions are going to work right here.

3) Add Filters in ecommerce website design:

The user must be able to filter out products according to need. Filter by category, brand and most importantly by price. This functionality saves the time of your website visitors. They are now focused t their need rather than being frustrated by going through all. We must conduct end-user survey or get expert advise for optimizing filters.

4) Add Live chat in ecommerce website design:

Most of the visitors leave the site just because they have some questions. Which your product descriptions failed to answer at that moment. Live chat is most effective tool for higher conversion rate of visitors. It is a must to incorporate thing for successful ecommerce website design.

5) Integrate Wishlist feature:

Whishlist works just like bookmarks. Sometimes users are not able to place order due to decision, time or economic constraints. Here they can add their interested items to the wishlist. Most importantly you can give them a gentle remainder of the wishlisted items.

There are more tactics to increase the conversion rate. We must do the research work and discuss with technical team for both our products and potential customer domain. It will help to come with the solutions specific to them.

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Post Author: Diya Sharma

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